Between political heritage and new communication strategies - The images and slogans of the New Right in Italy

The  New Right around the world uses a language that is sometimes innovative  and difficult to recognize. In Italy, too, it has little in common with  the language of the Berlusconi era. It uses a new vocabulary and new  forms enabling it to express, trivialize and normalize the previously  unthinkable.

New  right-wing movements of various kinds make use of social networks,  glorifying the past and returning to old nationalist images, while at  the same time sometimes presenting themselves as pro-democracy and  pro-European.

How  do they instrumentalize language and image, and what is their  effectiveness? What are their slogans, symbols and tools? Which are  those of the opposition?

In  a dialog with Massimiliano Tarantino, journalist and director of the  Fondazione Feltrinelli, sociolinguist Vera Gheno and art historian  Luciano Cheles trace the past and present of right-wing political  propaganda on the dual level of words and images.