Industry experts on past successes and future possibilities with BurdaVerlag/Alexandra Heyd, Head of Brand Cooperations & Licensing; Writers House/Cecila de la Campa, Executive Vice President, Global Media and Licensing and Sesame Workshop/Bernhard Gloeggler. Moderated by Cristina Angelucci/Licensing Magazine.  

A collaboration between Licensing International, Licensing Magazine and Frankfurter Buchmesse. 

Followed by Licensing Drinks.