For small and independent publishers, metadata is more than a technical detail — it is a powerful tool for visibility and competitiveness in the global market. This session will highlight the importance of accurate and strategic metadata, showing how smaller players can benefit from best practices in discoverability. Real-life case studies will illustrate practical challenges and solutions, offering participants clear insights into how metadata can drive sales and expand reach, even with limited resources.

Speaker

Isadora Cal is Head of New Channels and Business Development at Bookwire Brazil.