Women play a decisive role in the global publishing industry as the majority of readers and book buyers. This session will present exclusive data on women’s reading and purchasing behavior in Brazil and worldwide, highlighting how these patterns shape trends, sales, and rights negotiations. Participants will gain insights into why understanding women’s influence is essential for publishers, agents, and all professionals involved in buying and selling rights.

Speakers: 

Luiz Gaspar

Territory Manager

NielsenIQ | Nielsen BookData Brazil

Mariana Bueno

Coordinator of Economic and Market Research

NielsenIQ | Nielsen BookData Brazil