Direct access to and true collaboration with ones target audience is increasingly becoming a competitive advantage. Publishers are seving and creating communities of likeminded reader and users sharing an interest in certain topics, stories and contexts.

Community-driven business models foster co-creation, exclusive formats, and make use of platforms such as TikTok, Instagram, or proprietary apps as central touchpoints.

In this session, Soheil Dastyari, CEO of Bastei Lübbe AG, will demonstrate how changing the perspective can unlock new publishing strategies, that create pull-effects, initiate new ways of monetisation and spark the power of enthusiasm.