COLORFUL BRAIN FRIENDS : NEURODIVERSITY

Colorful Brain Friends Selected as Korea’s Official IP at the 2025 Busan International Film Festival, Busan Story Market
Neurodiversity-themed content gains international spotlight at ACFM (Asian Contents & Film Market)

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Colorful Brain Friends: Neurodiversity is an illustrated picture book that introduces the concept of neurodiversity through a cast of charming squirrel characters. The book visualizes invisible disabilities—such as autism (autism spectrum), ADHD, dyslexia, and more—through playful storytelling and vibrant illustrations.

* Key Features
 ·  Making the invisible visible: Each squirrel character embodies a unique cognitive style or sensory trait, turning abstract neurological differences into relatable, visual narratives.

·  Diversity within one species: Inspired by the natural diversity found within squirrels, the story reflects how even within the same species—like humans—ways of thinking, sensing, and being can differ widely, yet equally.
 ·  Beyond the binary of ‘normal’ and ‘abnormal’: The book challenges dualistic thinking and invites readers to move past labels, recognizing neurodiversity as a natural and valuable part of human variation.

·  Inclusive message: Encourages understanding, empathy, and respect for differences—ideal for homes, classrooms, public education spaces, and DEI/CSR initiatives.

* Target Audience

· All Ages

· Parents, caregivers, and teachers

· Anyone interested in introducing neurodiversity in an accessible, creative way

· Artists and creatives interested in inclusive art and accessibility in storytelling

·  Companies focused on DEI (Diversity, Equity & Inclusion) and CSR (Corporate Social Responsibility) – A meaningful asset for employee resource groups, family engagement programs, inclusive leadership training, and social-impact campaigns.

* Core Message

“Difference is not a deficit, but a colorful possibility.”
 The book moves beyond the binary of “normal vs. abnormal” and invites readers into a forest where every brain works in its own meaningful way.