We bring Scandinavian rights and brands to a global arena.

Our background is in literature, art and design. We are a 360° agency using all aspects of character representation and branding, from publishing and PR to licensing.

Rights & Brands is a Scandinavian agency promoting art, literature and design brands that aim to inspire a global audience with stories and a vision for a better world.

Starting from a strategic base in literature, art and design, R&B’s platform is built on knowledge, passion and people. Using all aspects of character representation and branding, from publishing and PR to licensing, merchandising and digital development, with a worldwide network of sub-agents and over 800 clients, R&B’s international insight and business capacity is unique.

Rights & Brands represents iconic Scandinavian brands, artists and authors and is the worldwide master agent on behalf of Moomin Characters. Other representation includes Tove Jansson, Ilon Wikland, Mauri Kunnas, Sofie Sarenbrant and many more.

Rights & Brands headquarters is in Stockholm, with local branches in Helsinki, Oslo, Hong Kong, London and Tokyo.